About · 360 Folds

We're the team brands hire once,
then keep — because growth
stops feeling like guesswork.

360 Folds is a senior-led growth agency for ambitious DTC brands. We run Shopify, paid media, content and SEO as a single coordinated function — not four invoices and four account managers. Built in 2019. Trusted across four continents.

Founded2019
Pods running9
Team22 operators
Brands shipped62+
Karachi · HQ New York London Dubai Toronto Sydney Shopify Plus Partner Meta Business Partner Google Premier Partner TikTok Marketing Partner Klaviyo Master Elite Karachi · HQ New York London Dubai Toronto Sydney Shopify Plus Partner Meta Business Partner Google Premier Partner TikTok Marketing Partner Klaviyo Master Elite
01 — Origin

Built by founders
who got stuck too.

360 Folds didn't start as an agency. It started as the in-house growth team of two DTC brands — both stuck between PKR 3M and PKR 5M for over a year, both burning runway on agencies that couldn't break the plateau.

So we built the team ourselves. Shopify engineers next to paid-media operators next to creative directors. By month six, both brands had broken out — one to 8 figures.

Three brands asked us to do for them what we'd done for ourselves. That's how 360 Folds started. Six years later, the model is the same: senior operators, all four disciplines under one roof, optimised for one number — your P&L.

Read the case studies
02 — Operating principles

Six rules we don't break.

Every brand we take on agrees to these on the way in. Every operator on the team is held to them on the way out.

01

Outcomes, not hours.

We sell growth, not deliverables. If a campaign doesn't move the P&L, it doesn't run — even if you asked for it.

02

Senior on every account.

The person you talk to in week 26 is the same person you met in week one. Juniors execute under their direction — never their absence.

03

P&L over platform.

We optimise to contribution margin — not Meta-reported ROAS, not platform-reported attribution. The number that pays your salary.

04

Friday-honest.

Every Friday you get a written readout. What worked, what didn't, what's changing next week. Bad news arrives on the same day as good news.

05

Your accounts. Your data.

Every pixel, account, audience, dataset and creative file stays in your business manager. We're admins, never owners. You take everything when we part.

06

Compounding over sprints.

We work in 90-day windows, not 7-day miracles. The brand that compounds for three years wins; the one that sprints burns out.

03 — Leadership

The operators
running your account.

Every pod has a strategist, a paid-media lead, a creative director and a Shopify engineer. Here's who leads each function.

Hamza Arif Co-founder · Growth Strategy

Ex-DTC founder. Scaled a fashion brand from 0 to 8 figures before starting 360 Folds. Owns growth strategy across the portfolio.

11yoperating6yagency-side
StrategyP&L modellingScaling ops
Aamir SalimHead of Performance

Daily media operator on $50M+ in lifetime ad spend. Meta, Google, TikTok.

9yin performance
MetaGoogleAttribution
Mahnoor KhalidCreative Director

Owns the UGC studio + creator network. 3,400+ creatives shipped.

7yperformance creative
UGCBrand voiceMotion
Rayan BaigLead Engineer · Shopify

Senior Shopify + Hydrogen engineer. 62 stores shipped, 0% post-launch breakage.

8yplatform engineering
Shopify PlusHydrogenCRO
Nayab AsifHead of SEO

Technical + content SEO. 12 brands ranked top-3 for category keywords.

6yorganic growth
Technical SEOProgrammaticDigital PR
Faisal TariqDirector · Client Strategy

Single point of contact for every account. The person who never says "let me get back to you."

10yclient-side
CommsRoadmapsQBRs
16 more operators Editors · designers · engineers · creators

Behind every senior lead sits an in-house team of editors, motion designers, copywriters, Shopify devs and on-staff creators.

Meet the full team
04 — The impact

Six years.
One unifying number.

Tracked, verified, and signed off by each client's finance team. No vanity metrics on this page.

Tracked revenue moved for clients $14M+ Across 62 brands, four continents, six years.
Avg blended ROAS 4.8× Optimised to P&L, not platforms.
Active brands today 27 Pods are capped — quality, not headcount.
Creatives shipped 3,400+ UGC, motion, statics, reels.
Retention > 12 months 78% Most agencies churn 50% in year one. We don't.
Avg time-to-3× 180d Median across portfolio of 27.
05 — Where we operate

One HQ.
Four continents covered.

HQ · Studio

Karachi

Our headquarters and content studio. UGC sets, motion designers, the full engineering team and most of our pod leads operate from here.

  • Established2019
  • Team22 full-time
  • Studio space4,200 sqft
Operations

New York

US client operations, time-zone coverage and senior-level client strategy for North American accounts.

  • Established2022
  • FunctionClient ops
Operations

Dubai

MENA-region performance lead. On-the-ground partnerships with creators and shoots across UAE + KSA.

  • Established2023
  • FunctionPerformance + creators
Operations

London

UK + EU client ops. European creator network, GDPR-grade attribution, multi-locale Shopify scope.

  • Established2024
  • FunctionEU client ops
Q3 capacity · 4 brand slots open

Bring us a brand
we can be proud to ship.

A 30-minute call with the operators who'd actually run your account — not a sales rep filtering you to one. Either we map your 12 months together, or we'll point you to someone who fits better.