Foreverland
Email open rates surge from 17% to an impressive 65% for this events company
48%
reduction in CPI
31%
increase in engagement rate
40,000
downloads generated
10 million views generated for World Cup paid and organic content
Through savvy Meta ads strategising, we helped FIFA boost the popularity of its World Cup Magazine App, increasing engagement by 31% and generating 40,000+ downloads, while producing reams of high-quality content for regular publication across its social media pages.
Channels and deliverables
- Meta ads
- Content and production (video, animations and images)
Getting to know you
First we’ll run you through a questionnaire to establish your:
Audience:
What defines the group who are most likely to want your product or service? What pain points do they encounter that you can directly solve?
Brand positioning:
How have you been getting your brand into the minds of those you want to reach? Brand positioning is about so much more than an awesome logo or catchy tagline, important as these are—it’s an entire strategy centred around setting your business head and shoulders above the competition.
Brand personality:
What framework do you have in place to shape the way people feel about your product or service? How do you elicit an emotional response to attract people into your marketing funnel?
Brand style:
How do you use colour, pattern and even texture to communicate your message? Does your brand’s overall ‘look’ complement what you do, or is a mismatch holding you back?
Features and benefits:
How clear is it to an uninitiated passerby what it is you do? Does all your marketing material convey simply and precisely how they would benefit from your product or service?
Brand purpose:
What is your business’s why, beyond simply turning a profit? What’s your vision, your mission?
Brand values:
What foundational beliefs underpin your business? How do they guide your actions and tie in with the product or service you provide?
What makes you different:
Beyond mere marketing spiel, what is it about your brand and business that is legitimately unique? What is your brand voice? How could your USP resonate with people, especially those who would benefit from your product or service but aren’t aware of it?
Developing your unique look and feel
Once we know your brand like we’ve been there since day one, we’ll develop your:
Visual identity:
What is it about the imagery and designs you employ in your marketing that could give you a competitive advantage? How do these elements come together to represent the overall ‘feel’ of your brand?
Logo:
As the single most vital graphic symbol your business uses, how effectively does your logo convey what you do and stand for? What makes it unique, and how might it be evolved over time if necessary, to reflect a shifting marketplace?
Colour values and palette:
For a huge proportion of your audience, colour will be the primary draw when making that split-second decision to opt for you or your competitor. According to colour psychology, is your brand conveying its ‘feel’ as well as it could through its shades alone?
Typefaces:
How are you arranging and styling the text in your marketing material? Does your house font represent your brand better than any other could?
Graphics and icons:
Your marketing material has symbols and images scattered across it with liberal abandon. But have you actually optimised them to deliver the most powerful first impression?
Image and illustration styles:
The style of the pictures you use in your marketing holds the potential to convey a huge range and depth of meaning. Every image and illustration takes up valuable real estate, and you might be amazed at how each could be improved—or even replaced with something far more impressive and representative of your brand.
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Foreverland case study
Email open rates surge from 17% to an impressive 65% for this events company